Meet Laura
Hi, I’m Laura!
Triptipedia Top 3 contributor
Author of 2 travel books
I founded FineLine Creative, a marketing and creative boutique in 2003. After 20 adventurous years running a small business, I sold the company in 2022. Now, besides prioritizing adventure travel and more mountain biking, I currently work as a travel marketing consultant, to help organizations embrace the digital transformation in today’s media landscape. With over 25 years of experience, I’ve been around the marketing block a few times!!
My marketing wheelhouse (biking pun intended) focuses on branding, messaging/digital content, and website management and connectivity. The goal is to help travel destinations, business or organizations find their authentic voice, alongside a connected digital strategy to increase marketing results and ROI.
My first book, I’ve Gotta Pack was published in 2012 and it spawned a travel blog that began shortly after. Since 2015, I’ve been partnering with destinations to promote the outdoor and adventure travel niche. My feature blogs are full of juicy details and insight on destinations for the active traveler that include mountain biking, hiking, golfing, skiing and more.
My husband Josh Watson and I live in west Michigan and our current travels are referred to as the adventures of Holmes & Watson. In the blog and book discover trip ideas, places to stay, people, adventure and twists/turns that will make you laugh. As an ambassador for life-work-play balance, my mission is to inspire YOU to travel your way to happy!
Let’s Work Together!
Interested in working with me? Check out my media kit and Digital Content Services on the partner page.
Latest from the Blog
Bikes and Bogeys
It was 1:40 a.m. on May 26. My brain and body jolted at a giant crack of thunder. Splashes of strobe lightning illuminated every dark corner of the bedroom. Rain pelted the glass sliding doors overlooking the Berksdale Golf Course next to our Greens One condo in Bella...
Moab Mountain Bike Menu
Better to be late to the party than to miss the whole enchilada. The Whole Enchilada is a world-famous mountain bike trail in Moab that usually means a shuttle ride to an epic seasonal drop-off point. Be ready for 7,000 feet and 15+ miles of descent with...
Mountain Bike the Mitten (New Trails Alert)
Most avid mountain bikers that visit the Mitten roll into Marquette or Copper Harbor, both epic trail systems. Copper Harbor is an IMBA Silver-level ride center, and Marquette is just a little behind with a bronze designation. What does that mean? IMBA ranks...