Meet Laura

Fall Hiking with the Aspens turning, Silverthorne

Hi, I’m Laura!

Triptipedia Top 3 contributor

Author of 2 travel books

I founded FineLine Creative, a marketing and creative boutique in 2003. After 20 adventurous years running a small business, I sold the company in 2022. Now, besides prioritizing adventure travel and more mountain biking, I currently work as a travel marketing consultant, to help organizations embrace the digital transformation in today’s media landscape. With over 25 years of experience, I’ve been around the marketing block a few times!!

My marketing roots include strategic planning, festival/event marketing, travel blogging, and non-profit campaigns. My wheelhouse (biking pun intended) focuses on branding, messaging/digital content, alongside website management and connectivity. The goal is to help travel destinations, business or organizations find their authentic voice, alongside a connected digital strategy to increase marketing results and ROI.

My first book, I’ve Gotta Pack was published in 2012 and it spawned a travel blog that began shortly after. Since 2015, I’ve been partnering with destinations to promote the outdoor and adventure travel niche. My feature blogs are full of juicy details and insight on destinations for the active traveler that include mountain biking, hiking, golfing, skiing and more.

My husband Josh Watson and I live in west Michigan and our current travels are referred to as the adventures of Holmes & Watson. In the blog and book discover trip ideas, places to stay, people, adventure and twists/turns that will make you laugh. As an ambassador for life-work-play balance, my mission is to inspire YOU to travel your way to happy!

Let’s Work Together!

Interested in working with me? Check out my media kit and Digital Content Services on the partner page.

Featured Partners

Latest from the Blog

New Orleans, Lessons from the Swamp

New Orleans, Lessons from the Swamp

I'd never been to New Orleans. This classic southern Cajun-vibe city perched on the gulf in a giant swath of wetlands where seawater meets the Mississippi River. I bet you've heard the nickname, The Big Easy, but like most, I didn't know the origin. Historically,...

Give the Gift of Travel

Give the Gift of Travel

If you're like me, you're already scheming and planning for 2024 travel. And, since the holiday season is upon us, let's skip more stuff and give the gift of travel instead. What's on our 2024 wish list? Montana, Park City, Quebec, and of course a return to NW...

Fall MTB Frisco, CO

Fall MTB Frisco, CO

Mountain biking is better…when you are actually in the mountains! The biking we do at home in Michigan, at sea level, on dirt trails with no rocks, on gently rolling hills, I pondered. Is that really mountain biking? Of course, the genre encompasses a wide range of...