Meet Laura

I founded FineLine Creative, a marketing and creative boutique in 2003. After 20 adventurous years running a small business, I sold the company in 2022. Now, besides prioritizing adventure travel and more mountain biking, I currently work as a travel writer and marketing consultant, to help organizations embrace the digital transformation in today’s media landscape. With over 25 years of experience, I’ve been around the marketing block a few times!!

My marketing and writing wheelhouse (biking pun intended) focuses on brand messaging, authentic storytelling, digital content, social media campaigns, and website management. The goal is to help travel destinations, business or organizations find their authentic voice, alongside a connected digital strategy to increase marketing results and ROMI.

My first book, I’ve Gotta Pack was published in 2012 and it spawned a travel blog that began shortly after. Since 2015, I’ve been partnering with destinations to promote the outdoor and adventure travel niche. My feature blogs are full of juicy details and insight on destinations for the active traveler that include mountain biking, hiking, golfing, skiing and more.

My husband Josh Watson and I live in west Michigan and our current travels we refer to as the adventures of Holmes & Watson. In the blog and book discover trip ideas, places to stay, people, adventure and twists/turns that will make you laugh. As an ambassador for life-work-play balance, my mission is to inspire YOU to travel your way to happy!